Edge International

People of Edge

Bithika Anand


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Bithika’s has over three decades of experience in the business and professional consulting domain. She is the Founder and CEO of Legal League Consulting, India’s first management consulting company for the global legal industry, and joined Edge International in 2011, advising on India specific growth and business initiatives.

She brings a highly experienced and practical, solution-oriented approach to identifying priorities, driving initiatives and crafting implementation plans for business performance and growth for law firms and legal departments.

Bithika has successfully worked with more than 300 client organizations, often working closely with Managing and Senior Partners as well as General Counsels and Legal Heads, advising them on various aspects of business management, including:

  • Growth strategy
    • Business planning
    • Business development planning
  • Strategic alliance
    • Business intelligence
    • Outsourcing advisory
    • Mergers and acquisitions (has facilitated 12 mergers in the Indian legal sector)
  • Partner coaching and alignment
  • Performance evaluation and enhancement
    • Appraisal systems for all levels of attorneys
    • Professional development/training programmes
  • Market positioning
    • Strategies for attraction of prospective clients
    • Brand identity and guidelines

As an Honorary Consultant to the Society of Indian Law Firms (SILF), Bithika works with the organisation and its members advising and assisting in complying with best industry practices. She is also a member of the prestigious Editorial Board of India Business Law Journal (IBLJ).

Before founding Legal League Consulting, Bithika played an instrumental role in assisting Amarchand Mangaldas & Suresh a Shroff & Co., India’s premier law firm, to grow from strength to strength. During her 11 year stint at the firm — first as  Chief Financial Officer, then in a dual role as both  Chief Financial Officer and  Chief Operating Officer—the firm grew from a lawyer strength of 25 to over 500 in Delhi to become one of the largest law firms in India. It is under her stewardship that the firm implemented modern management processes, compliant with the best practices in the world.

Prior to this, she worked at S.B. Billimoria & Co. and KPMG, both leading accountancy firms, for over 10 years. At S.B. Billimoria & Co., she conducted a variety of internal and statutory audits for major national and trans-national companies and formulated strategic business plans, expansion plans and India entry strategies.

A chartered accountant by profession, she also holds a Post-Graduate Diploma in the Management of Legal Practice from Nottingham Trent University.