Edge International

Articles by Bithika Anand

India Opens Doors For Foreign Lawyers & Foreign Law Firms – Part I

India Opens Doors For Foreign Lawyers & Foreign Law Firms – Part I

A three-part series on Indian Bar Council’s Historic Announcement & What Followed Thereafter

Coaching For Lawyers: Transforming Emotion To Energy In Motion

Coaching For Lawyers: Transforming Emotion To Energy In Motion

World over, one-to-one coaching is a highly effective method used for achieving better performance. While coaching has been an extremely popular concept across the globe, in India coaching for lawyers has started to gain importance over the last few years. Keeping in mind this recent growth of coaching for lawyers in India, this article aims to discuss how coaching for lawyers can be a catalyst to their growth and evolution through the stages of career transition while also promoting workplace confidence, wellness, resilience, and mental strength.

Training & Skill-Building – Creating A Culture Of Knowledge-Sharing

Training & Skill-Building – Creating A Culture Of Knowledge-Sharing

Training, development and skill-building are concepts that have largely been under-rated in law firms. The debate often is – whether they are a cost or an investment? The dilemma also stems from the uncertainty concerning the return on investment and how to scientifically measure the value addition from training and development activities. This article aims to discuss the benefits associated with skill-building and how can law firms foster a culture of knowledge-sharing, mentoring and growth.

The Art of Maintaining Client Relationships During Times of Crisis

The Art of Maintaining Client Relationships During Times of Crisis

The upheavals caused by this pandemic present a unique opportunity for lawyers to genuinely connect with clients and colleagues.

What Does It Take to Be a Thought Leader?

What Does It Take to Be a Thought Leader?

Visionaries and those at the pinnacle of their professional journeys do not automatically become thought leaders: many other dimensions are involved.

Digital Marketing for Law Firms: A Double-Edged Sword?

Digital Marketing for Law Firms: A Double-Edged Sword?

In today’s competitive landscape, legal-services providers can no longer rely only on word-of-mouth and referrals to generate new clients. With technology changing almost every aspect of our professional lives, marketing has also undergone a complete overhaul. Websites, blogs, search engines, e-mail, social media, e-books, mobile phone apps have seamlessly made their way into our lives […]

Building and Leveraging Relationships: The True Essence of Business Development

Building and Leveraging Relationships: The True Essence of Business Development

The concept of ‘business development’ is often over-rated when it comes to law firms. The phrase may resonate with such metrics as ‘financial targets,’ ‘meeting new contacts,’ ‘cold-calling,’ ‘attending events at relevant forums,’ ‘undertaking activities that contribute to the revenues and profitability of the firm,’ etc. Most firms like their partners to be ‘rainmakers’, the […]

Storytelling Is an Effective Communication Strategy

Storytelling Is an Effective Communication Strategy

“Storytelling” may seem an odd word choice for a profession like law, which focuses on very academic-oriented activities like drafting contracts, legislative provisions, proposing a regulation, writing a will, researching case laws, etc. However, the increasing competition faced at home and abroad demands that lawyers make efforts to guide their teams to surpass expectations and discover […]

The Role of the Law in the Growth of an Economy, with a Special Focus on Developing Economies

The Role of the Law in the Growth of an Economy, with a Special Focus on Developing Economies

Law and Business are not mutually exclusive sub-sets. Neither of them can be practiced in isolation. However, the interplay of law and economic growth has always been an intriguing subject for legal researchers and those associated with the legal sector. With an increase in the number of opportunities available for growth, especially in developing economies, […]

A Stitch in Time: How Continued Engagement with Your Resources Can Effectively Address Attrition

A Stitch in Time: How Continued Engagement with Your Resources Can Effectively Address Attrition

Attrition is not an issue alien to law firms. Owing to the nature of the service and the personalized relationships that develop with clients over the course of advising them, the separation of lawyers from firms – especially if they are senior lawyers or have been around for a while – hits firms quite hard. […]