August 29, 2014: January 22, 2015: Gerry Riskin, Chicago (11:30 AM to 1:30 PM — Union League Club)

Keynote LMA: LEGAL MARKETERS ARE CRITICAL TO THE FUTURE SUCCESS OF THEIR FIRMS… BUT THERE’S A CATCH! Legal marketers have a uniquely valuable role in helping law firms adapt to the changing environment around them. Through their objective interactions with clients, they understand how expectations of service are constantly increasing. Through their work with the LMA and other organizations, they gain new ideas and fresh approaches to a range of issues and challenges. But there’s a big problem: the typical law firm culture can easily create too many hurdles around any shift in people, process, and/or technology.