Edge International

Creating a Fast-Track Strategy Toward Your Preferred Future

Urgent and Important: your firm’s future is not waiting for you! It’s marching on, and you need to choose a sensible strategy to guide it. But you can’t wait until it’s convenient or comfortable — or worse, until the conditions are perfect — or it will simply never happen. In this context, procrastination can be lethal.

Strategy is all about focus and direction; often, it’s about what your firm does not want to do as much as what it would love to do. Without a strategy, even good law firm leaders find themselves steering around the icebergs without a clear destination, while more strategic competitors are striking out into the deep. So if a strategy can create a competitive advantage, why do so many firms wander around directionless? I believe that as lawyers, it’s precisely our intelligence and practice experience that get squarely in our way. Here are six examples of the lawyer-specific propensities that work against us when selecting our strategy — I’ll wager that more than one of these will resonate with you.

Gerry Riskin

specializes in counseling law firm leaders on issues relating to the evolution of the structure and management of their law firms and the architecture of competitive strategies.  He has served hundreds of law firm clients around the globe from small boutiques to mega firms including working with the largest law firms in the world.  Gerry is still a Canadian but has resided on the Caribbean Island of Anguilla, British West Indies for more than 25 years.

Email Gerry at [email protected] or text or call him at +1 (202) 957-6717