February 27, 2015: Gerry Riskin, Atlanta (11:30 AM TO 1:30 PM)
By Edge International | Dec 29, 2014
Sutherland Asbill and Brennan LLP, 999 Peachtree Street NE, Suite 5300, Atlanta GA 30309
STRATEGIES FOR LEGAL MARKETING PROFESSIONALS TO LEAD AND FACILITATE CHANGE IN LAW FIRMS.
Legal Marketers Are Critical To The Future Success Of Their Firms…But There’s A Catch.
Legal marketers have a uniquely valuable role in helping law firms adapt to the changing environment around them. Through their objective interactions with clients, they understand how expectations of service are constantly increasing. Through their work with the LMA and other organizations, they gain new ideas and fresh approaches to a range of issues and challenges.
But there’s a big problem: the typical law firm culture can easily create too many hurdles around any shift in people, process, and/or technology.
This Think Tank Live! program, presented by Gerry Riskin, Founding Partner, Edge International, to fellow LMA chapters in Chicago and Los Angeles, will describe the steps LMA members can take to build the case for change and drive transformation in their organizations. Riskin will focus on the practical steps that law firm marketers can take to put their ideas into action and give them the tools to help their firms accelerate their ability to adapt to change.