By John Plank

A few months ago, the managing partner of a prestigious law firm asked me this question: “How can I keep my listeners engaged while I’m presenting?” In fact, she’s already a su- perb presenter — but like all good speakers, she constantly strives to be better. I’d like to share with you the advice I gave to her.

The level of interest in your topic and the quality of your in- formation will always vary from one presentation to the other. But the challenge inherent in every presentation re- mains the same: “How can I be sure that I will engage my listeners?”

There are many approaches and techniques available to you, but there are only a few that I would call “The Essentials.”

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