Edge International
Law Firm Strategic Marketing Edge International Home
Contact Law Firm Marketing Edge International
  • About Edge
    • About Edge
    • Our Values
    • People
      • Gerry Riskin
      • Ed Wesemann
      • Jordan Furlong
      • Pamela Woldow
      • Doug Richardson
      • John Plank
      • Sean Larkan
      • Nick Jarrett-Kerr
      • Chris Bull
      • Bithika Anand
      • David Cruickshank
      • Tony Bash
    • At the Podium
  • Client Resources
    • Edge International Review
    • Books, Videos and Programs
    • Articles and Blogs
    • At the Podium
  • Client Services
    • Strategy
    • Governance
    • Marketing
    • The Edge International Law Firm Cultural Assessment
    • BreakAway®
    • ProfitMotive®
    • PracticeCoach®
      • About PracticeCoach®
      • Inquire about PracticeCoach®
      • Testimonials
    • RainMaking®
      • A Self-Contained Program That You Control
      • The RainMaking® Training Process
      • The RainMaking® Modules
      • Reviews
    • Bullet-Proofing®
Home > Client Resources > Marketing > Strategic Marketing > Articles > The Professional's Mindset and the Slight Edge Theory

The Professional's Mindset and the Slight Edge Theory

by Gerry Riskin

Many good professionals think that the extraordinary achievers--the professionals we all look up to, the exemplary practices--many people think that those people are twice as good or three times as good as the rest will ever be or can ever be. That is wrong. That is nonsense. The very best in the profession are only slightly better than the other good members of the profession...

Download The Professional's Mindset and the Slight Edge Theory in [pdf].

Client Resources

  • Edge International Review
  • Strategy
  • Governance
  • Marketing
    • Client-Relations Skills Training
    • Strategic Marketing
      • Articles
        • Analyzing Future Trends for Strategic Decision Making
        • Casting Out Lions
        • The Black Hole of Branding
        • Understanding Your Key Client's Needs
        • The Professional's Mindset and the Slight Edge Theory
        • How to Market a Strategic Legal Service Monopoly
        • Legendary Service for Your Clients
        • The Best Ways Firms Can Sabotage Their Own Marketing Efforts: An Interview with David Maister
        • Future Trends in Marketing for Professional Service Firms: An Interview with Gerry Riskin
        • Developing a Business Plan: An Interview with Jack Newman
      • Blogs
    • Client Interviews
    • Client Panels
    • Market Research
    • General Marketing
    • Blogs
  • Books, Videos and Programs
  • Articles and Blogs
  • At the Podium
  • Practice Area
 
 
EDGE INTERNATIONAL refers to Edge International Inc. (Anguilla, BWI) and its international operating entities.
  • Home
  • Site Map
  • Privacy Policy
  • Contact Us
Law Firm Strategic Marketing Edge International Home
Contact Law Firm Marketing Edge International

Copyright © 2012, Edge International
Justia Legal WebSite Design