Industry Specialization to Add Value to Clients

A large general practice firm had two clients actively involved in a highly specialized chemical process.  The firm felt its operating and technical experience about the products manufactured and the product liability and environmental issues involved would be valuable to other manufacturers.  We assisted the firm in creating its first industry group, creating internal information flows for industry-related information, gaining a position on the board of the leading trade association serving the industry, and using technical writers to assist in generating a column on legal/business issues for each issue of the industry’s trade magazine.  The result was that the firm began representation of two additional companies and handled a client’s acquisition of several companies that would normally have gone to specialized M&A counsel.