Edge International

Case Studies

Competitive Strategy For Small Firm

A small general practice firm was finding it increasingly difficult to maintain its client base and compete with the large firms that dominated the marketplace.  Working with the firm, we helped them reverse their existing strategy of adding new practice areas to enhance their full-service image, and focus on a few highly profitable practices where they enjoyed a unique market position.  The result is increased profitability and a more stable practice without the necessity of changing their culture to accommodate an increased number of lawyers.