Edge International

Case Studies

Business Development Program

A large international firm was concerned that partners in various locations were operating as “free agents” in their marketing efforts.  To develop a common business development experience base, the firm engaged Edge International to facilitate an ongoing series of training programs in every office of the firm.  The program was designed to use exercises that stimulated cross-office business development efforts, and resulted in an increase in multi-office engagements and a much greater comfort level among partners in joint marketing activities.