Edge International

Case Studies

Building Competitive Advantage

A large firm held a dominant position in several practice areas that were becoming increasingly commoditized through price competition from smaller firms.  We assisted the firm in developing a strategy that selected the practices where the firm had the greatest strengths, and building a competitive advantage through technology and specific capabilities.  The result was they were able to maintain both their dominant position and current pricing by providing client benefits that smaller firms could not cost-effectively provide.