January 28, 2015: 11:30 AM -1:30 PM Gerry Riskin, Century City Offices of Akin Gump, Los Angeles

By Edge International | Aug 28, 2014

Keynote LMA: CHANGE IS A CONSTANT; SO IS RESISTANCE: HOW FIRMS WILL HAVE TO ACCELERATE THEIR ABILITY TO ADAPT IN 2015
Change is coming to legal marketing in 2015! Of that, there is no doubt. There are so many challenges, but also so many opportunities to bring legal services to our clients in new ways. Yet, too often change agents at law firms meet with more hurdles than help. How do we overcome the gap between aspiration and implementation? How can we gain supporters, not detractors? How do we make change a positive force in the firm? A successful legal rainmaker and former managing partner, Gerry Riskin describes the steps necessary for legal marketers to build the case for change and to take the lead in driving a firm’s transformation.
Video conference: Akin Gump Strausse & Feld LLP, 633 West Fifth Street, Suite 5000, Los Angeles, CA 90071